In this series, I am interviewing some of the most amazing bloggers and content creators, and digging into their preferences and processes so that we can all learn from their example.
Today’s interview is with the dynamic Guy Kawasaki. Since his days with Apple, Guy has been the preeminent brand evangelist, working with other amazing brands like Mercedes and Canva. Guy has authored fifteen books, offers over 50 keynote presentations a year, and is now creating content via the popular podcast, Remarkable People.
I’ve known Guy for years and have had the pleasure of interviewing him multiple times, and cannot wait to share his thoughts with you.
What’s your poison? Blog or Video or Podcast? Why?
Podcast. Podcast combines the edit-ability of a blog with the customizability of video without the heinous difficulty of video. IMHO, podcasting is the new book writing.
EDITOR’S NOTE: To date, Guy has interviewed Jane Goodall, Dr. Phil Zimbardo, Stephen Wolfram, Margaret Atwood, Jason Acuna, Martha Stewart, Dr. Robert Cialdini, Arianna Huffington, Andrew Yang, Steve Wozniak, Shaun Tomson, Julie Packard and Leon Panetta. Definitely subscribe to this podcast!
What has been your most successful piece of content, and why?
https://guykawasaki.com/steve-wozniak/ Because Woz is The Man!
How do you streamline your content creation process for efficiency and excellence?
I am constantly on a quest for the right tools. At this point, my go-to tools include Squadcast, Socialive, Descript, Zoom H6, and Countryman mics. I also get out of the way of two great colleagues who do the hard work: Peg Fitzpatrick and Jeff Sieh.
Where do you get your ideas for content?
I read a lot, pursue the ideas of my subscribers, and listen to my friends. I’m looking for remarkable people to interview 24 x 7 x 365.
Follow-up Question: I know you used to use an aggregating service to curate content from the web. Do you still use that? What or where else do you read?
My two primary sources are
- Google News
I looked at my tabs in SmartNews
- Fast Company
- PBS NewsHour
- Mens Journal
- The Guardian
RELATED: Track your ideas in The Blog Planner.
How do you, how do we put it… make money off this stuff?
I wish I knew. I’m operating on the the “if you build it, they will come” philosophy right now.
What would you say has been a defining moment in your career as a content creator?
I have not achieved my defining moment in podcasting yet. Maybe appearing in your blog will be it!
When it comes to content creation over the next year, what are your plans and intentions?
I am going to pursue podcasting until January 2021. If I can’t make real money with it by them, I’ll kill it.
Who is your favorite content creator and why?
Freakonomics and Malcolm Gladwell’s Revisionist History. I admire the quality and depth of both those podcasts. I almost got Malcolm Gladwell on Remarkable People, but then he ghosted me. Oh, add Casey Neistat too. Love his off-the-wall style.
What’s the one takeaway you want to impart on someone who, let’s say, is a blogging n00b. 🙂
Publish what your customers want to hear, not what you want to say.
#CoolContentCreators Interview Series
- How Andy Crestodina Excels At Content Creation
- How Chris Brogan Never Runs Out Of Content Ideas
- How Jenn Herman Built Her Authority and Reputation With Content
- How Guy Kawasaki Fuels A Successful Podcast With Content
- How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books
- How Ann Handley Consistently Writes With Confidence
- How Melanie Deziel Builds Successful Content Systems
- How Kate Bradley Chernis Powers Content Marketing With AI
- How Ryan Biddulph Succeeds at Content Marketing From The Beach
- How Mark Schaefer Uses Content Marketing To Establish Authority
- How Katie Fawkes Uses Content Marketing To Help Customers Win
- How Owen Video Uses the VideoPro Framework for Content Marketing
- How Gini Dietrich Overcomes Content Marketing Challenges
- How Yvonne Heimann Teaches and Monetizes Content Marketing
Don’t want to miss the next content creator interview? Subscribe to the Blogging Brute Newsletter. And if you know someone else we should interview next, let us know in the comments below!
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