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How To Start A Blog

How Guy Kawasaki Fuels A Successful Podcast With Content

A #CoolContentCreators Interview with the world’s OG brand evangelist, Guy Kawasaki.

You are here: Home / Beginning Blogging / How Guy Kawasaki Fuels A Successful Podcast With Content

March 8, 2020 //  by Mike Allton

In this series, I am interviewing some of the most amazing bloggers and content creators, and digging into their preferences and processes so that we can all learn from their example.

Today’s interview is with the dynamic Guy Kawasaki. Since his days with Apple, Guy has been the preeminent brand evangelist, working with other amazing brands like Mercedes and Canva. Guy has authored fifteen books, offers over 50 keynote presentations a year, and is now creating content via the popular podcast, Remarkable People.

I’ve known Guy for years and have had the pleasure of interviewing him multiple times, and cannot wait to share his thoughts with you.

Guy Kawasaki, creating podcast content.

What’s your poison? Blog or Video or Podcast? Why?

Podcast. Podcast combines the edit-ability of a blog with the customizability of video without the heinous difficulty of video. IMHO, podcasting is the new book writing.

Guy Kawasaki's podcast, Remarkable People.

EDITOR’S NOTE: To date, Guy has interviewed Jane Goodall, Dr. Phil Zimbardo, Stephen Wolfram, Margaret Atwood, Jason Acuna, Martha Stewart, Dr. Robert Cialdini, Arianna Huffington, Andrew Yang, Steve Wozniak, Shaun Tomson, Julie Packard and Leon Panetta. Definitely subscribe to this podcast!

What has been your most successful piece of content, and why?

https://guykawasaki.com/steve-wozniak/ Because Woz is The Man!

How do you streamline your content creation process for efficiency and excellence?

I am constantly on a quest for the right tools. At this point, my go-to tools include Squadcast, Socialive, Descript, Zoom H6, and Countryman mics. I also get out of the way of two great colleagues who do the hard work: Peg Fitzpatrick and Jeff Sieh.

Where do you get your ideas for content?

I read a lot, pursue the ideas of my subscribers, and listen to my friends. I’m looking for remarkable people to interview 24 x 7 x 365.

Follow-up Question: I know you used to use an aggregating service to curate content from the web. Do you still use that? What or where else do you read?

My two primary sources are

  1. Google News
  2. Smartnews

I looked at my tabs in SmartNews

  • Top
  • Coronavirus
  • Fast Company
  • Wired
  • Lifehacker
  • CNET
  • Politics
  • World
  • Biz
  • Tech
  • Science
  • PBS NewsHour
  • Mens Journal
  • The Guardian
  • Autoblog

RELATED: Track your ideas in The Blog Planner.

How do you, how do we put it… make money off this stuff?

I wish I knew. I’m operating on the the “if you build it, they will come” philosophy right now.

What would you say has been a defining moment in your career as a content creator?

I have not achieved my defining moment in podcasting yet. Maybe appearing in your blog will be it!

When it comes to content creation over the next year, what are your plans and intentions?

I am going to pursue podcasting until January 2021. If I can’t make real money with it by them, I’ll kill it.

Who is your favorite content creator and why?

Freakonomics and Malcolm Gladwell’s Revisionist History. I admire the quality and depth of both those podcasts. I almost got Malcolm Gladwell on Remarkable People, but then he ghosted me. Oh, add Casey Neistat too. Love his off-the-wall style.

What’s the one takeaway you want to impart on someone who, let’s say, is a blogging n00b. 🙂

Publish what your customers want to hear, not what you want to say.

How Guy Kawasaki Fuels A Successful Podcast With Content

You can listen to more of Guy’s terrific content at RemarkablePeople.com, and be sure to follow him on Twitter!

#CoolContentCreators Interview Series

  1. How Andy Crestodina Excels At Content Creation
  2. How Chris Brogan Never Runs Out Of Content Ideas
  3. How Jenn Herman Built Her Authority and Reputation With Content
  4. How Guy Kawasaki Fuels A Successful Podcast With Content
  5. How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books
  6. How Ann Handley Consistently Writes With Confidence
  7. How Melanie Deziel Builds Successful Content Systems
  8. How Kate Bradley Chernis Powers Content Marketing With AI
  9. How Ryan Biddulph Succeeds at Content Marketing From The Beach
  10. How Mark Schaefer Uses Content Marketing To Establish Authority
  11. How Katie Fawkes Uses Content Marketing To Help Customers Win
  12. How Owen Video Uses the VideoPro Framework for Content Marketing
  13. How Gini Dietrich Overcomes Content Marketing Challenges
  14. How Yvonne Heimann Teaches and Monetizes Content Marketing

Don’t want to miss the next content creator interview? Subscribe to the Blogging Brute Newsletter. And if you know someone else we should interview next, let us know in the comments below!

BLOG LIKE THESE EXPERTS

Learning how to blog takes time and diligence, but there’s a shortcut! Start here.

Category: Beginning BloggingTag: Guy Kawasaki, Interview, Podcasting

About Mike Allton

Mike Allton is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

DISCLOSURE: Some links in the article above, and throughout this site, may be affiliate links. While there’s no additional cost to you, purchases made via those links may earn me a commission. Only products and services which have been tried and tested are reviewed, and those reviews are always thorough and honest. If you benefited from my review and have a genuine interest in the linked product, your use of the affiliate link is appreciated and allows me to continue writing these kinds of helpful articles.

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Mike Allton, Blogging Brute
Mike Allton, Blogging Brute

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is a virtual event strategist, an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

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