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How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books

A #CoolContentCreators Interview with an incomparable speaker and author, Jay Baer.

You are here: Home / Beginning Blogging / How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books

March 14, 2020 //  by Mike Allton

In this series, I am interviewing some of the most amazing bloggers and content creators, and digging into their preferences and processes so that we can all learn from their example.

Today’s interview is with the incomparable Jay Baer, New York Times best-selling author of six books, speaker and digital strategist. Jay has advised companies like Caterpillar, Nike, 3M, Oracle, adidas, and 33 of the Fortune 500, he was enshrined in the Professional Speaking Hall of Fame, and Jay’s Social Pros show was named Best Marketing Podcast in the Content Marketing Awards.

I’ve known Jay since we bonded over stunning sport coats at Content Marketing World in 2015, and I couldn’t be more pleased to share his insights with you today.

How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books

What’s your poison? Blog or Video or Podcast? Why?

Really all of them. As of right now, I’d say podcast if forced to choose.

What has been your most successful piece of content, and why?

On an ongoing basis, probably SocialPros.com podcast. Or my books: Youtility, Hug Your Haters, Talk Triggers. If you’re looking for a single blog post or something…

I wrote this one way back in 2008 or 2009 and we’ve updated it over and over since then. It’s STILL our #1 post, which says something about longevity!

How to Create a Winning Social Media Strategy in 7 Simple Steps

How do you streamline your content creation process for efficiency and excellence?

Amazing team that helps take raw content creation and get it edited, posted, and distributed. I try to spend my time on the things that I am uniquely qualified to do, which is the ideation and creation of content.

Where do you get your ideas for content?

Talking to our clients and our strategy team, primarily. Also, many of my friends are business owners and entrepreneurs. Their questions become blog posts and podcast episodes, which become parts of a speech, which become parts of a book, etc.

RELATED: Track your ideas in The Blog Planner.

How do you, how do we put it… make money off this stuff?

Consulting, speaking, sponsorships, book royalties

What would you say has been a defining moment in your career as a content creator?

I remember Jason Falls was the first person that ever tweeted about something I wrote. Brogan shortly thereafter. I’ve never felt more validated. That was in 2008. Also, Youtility became a New York Times best-seller. And being inducted into the professional speaking hall of fame.

Jay Baer

When it comes to content creation over the next year, what are your plans and intentions?

Continuing my two podcasts. Really want to ramp up on YouTube. Probably will start a new book within 12 months, once the keynote version of it is super strong.

Follow-up Question: Can you elaborate on what you mean by ‘once the keynote version is super strong’? I believe I know what you mean but I think it will be really interested for readers to hear how that piece of ‘content’ develops over time and then evolves into something completely different.

On the keynote thing, I am a little different because I don’t write a book until I have a keynote speech on that topic, and have delivered it 25+ times. I find it makes the books better. Stories are more polished. Narrative is more dialed in. May take a while to get to 25 at this rate, however! 

Who is your favorite content creator and why?

impossible! I would say I consistently love the work of Mark Schaefer and Ann Handley, but if I had to pick just one today I’d say Andrew Davis.

What’s the one takeaway you want to impart on someone who, let’s say, is a blogging n00b. 🙂

The only way you can succeed today is to be somebody’s favorite blog in the whole world. Figure out who that is. Write for them. And then find more people like them.

How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books

You can read and listen to more of Jay’s fantastic content at ConvinceAndConvert.com and JayBaer.com, and be sure to follow him on Twitter!


#CoolContentCreators Interview Series

  1. How Andy Crestodina Excels At Content Creation
  2. How Chris Brogan Never Runs Out Of Content Ideas
  3. How Jenn Herman Built Her Authority and Reputation With Content
  4. How Guy Kawasaki Fuels A Successful Podcast With Content
  5. How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books
  6. How Ann Handley Consistently Writes With Confidence
  7. How Melanie Deziel Builds Successful Content Systems
  8. How Kate Bradley Chernis Powers Content Marketing With AI
  9. How Ryan Biddulph Succeeds at Content Marketing From The Beach
  10. How Mark Schaefer Uses Content Marketing To Establish Authority
  11. How Katie Fawkes Uses Content Marketing To Help Customers Win
  12. How Owen Video Uses the VideoPro Framework for Content Marketing
  13. How Gini Dietrich Overcomes Content Marketing Challenges
  14. How Yvonne Heimann Teaches and Monetizes Content Marketing

Don’t want to miss the next content creator interview? Subscribe to the Blogging Brute Newsletter. And if you know someone else we should interview next, let us know in the comments below!

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Category: Beginning BloggingTag: Cool Content Creators, Jay Baer, Speaking

About Mike Allton

Mike Allton is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

DISCLOSURE: Some links in the article above, and throughout this site, may be affiliate links. While there’s no additional cost to you, purchases made via those links may earn me a commission. Only products and services which have been tried and tested are reviewed, and those reviews are always thorough and honest. If you benefited from my review and have a genuine interest in the linked product, your use of the affiliate link is appreciated and allows me to continue writing these kinds of helpful articles.

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Mike Allton, Blogging Brute
Mike Allton, Blogging Brute

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is a virtual event strategist, an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

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