“Holy smokes – I’m definitely going to use Mike’s content marketing planner and you should too! Creating content without a plan isn’t going to be effective or work well. Use the content marketing planner and put the time in to plan and you’ll see results.”
– Peg Fitzpatrick
Get Your Updated & Expanded Content Marketing Planner!
This is a beautifully designed content marketing planner that includes dozens of calendars and worksheets, additional assets, plus bonuses!
It will not only provide you with a clean, easy-to-use calendar to schedule out a year’s worth of content, but also give you a structured and organized place to brainstorm ideas for your content and marketing. From individual blog posts all the way to influencer campaigns.
This entire set of worksheets enables the planning you need, and the overview you deserve.
The Content Marketing Planner is loaded with features to keep you on track and on time, including:
- Fillable 12-month Content Marketing Planner
- At-a-glance monthly spreads
- Monthly and weekly goal setting
- Worksheets for Influencers, Affiliates, Events & Sponsors
- Monthly Expenses and KPI tracking
- Blog Post Brainstorming & Development worksheets
- Holiday & Event and Email Campaign tracking
- Writing space for your biggest ideas
Available As A Convenient Download
Digital, Printable Downloaded Content Marketing Planner
The digital, printable download is an affordable solution for the business owner on a budget. Delivered as a printable PDF file, this planner is designed to be printed on demand at home or office.
First time considering a blog planner? Learn how it works.
The simple act of writing things down is the most effective way to achieve your goals.
Ready to start when you are for the most flexible content planning.
Plan your entire year at-a-glance to optimize your content for maximum impact.
DAILY CONTENT PLANNING
Strategize your day-to-day social content to grow your online brand and increase revenue.
WEEKLY & MONTHLY GOAL SETTING
Write down your goals to accomplish more in less time and guarantee success.
EXPENSE & GOAL TRACKING
Keep track of your content marketing expenses, and then match them against your key performance indicators to keep your marketing revenue positive.
BLOG POST BRAINSTORMING
Use the Blogging Brute method for researching and brainstorming blog post ideas and then develop those ideas into successful posts.
Hey! I’m Mike Allton.
I SAW A NEED FOR A PLANNER SPECIFICALLY FOR CONTENT MARKETING – SO I DESIGNED ONE.
Using my experience in content creation, eCommerce and social media marketing, every detail of The Content Marketing Planner has a purpose. Each feature will grow your online business day by day, month by month, year by year.
What others are saying about The Content Marketing Planner…
“If this is the year you’re going to get serious about blogging, get this planner NOW.”
“Holy smokes – I’m definitely going to use Mike’s blog planner and you should too! Blogging without a plan isn’t going to be effective or work well. Use the planner and put the time in to plan and you’ll see results.”
“As a marketing tactic, blogging is underrated. Done well, a blog provides another outlet for your content marketing that’s search-friendly while supporting your content distribution. To maximize results, you need a blogging plan and calendar to keep your content creation on track and visible.”
“Whether you’re looking to start a new blog or reinvent your current one, Mike Allton has built the roadmap. Inside his new guide is everything you need to know to launch, manage, and monetize your blog.”
“Practical. Tactical. Will leave you with no excuse not to get things DONE.”
“Successful blogging requires a solid strategy. You need to know your goals and steps to achieve those goals. The hardest thing is defining those – but this guide gives you all the resources you need to keep yourself organized in one place. And you’ll be ready for blogging success!”
Who Is This For?
Unlock Your Business Potential with Our Content Marketing Planner
If you’re a small to medium business owner or head of marketing, you’re likely no stranger to the challenges of juggling multiple responsibilities. The digital landscape is ever-evolving, and ensuring your brand stands out amidst the noise requires a strategic approach. That’s where our Content Marketing Planner comes in – a game-changer designed specifically for professionals like you.
Are You Facing These Challenges?
1. Overwhelmed by the Content Chaos: Managing blog posts, social media updates, and email campaigns can feel like a never-ending battle. Our planner provides a structured approach, bringing order to the chaos and making your content strategy more manageable.
2. Struggling to Consistently Engage Your Audience: In the fast-paced digital world, consistency is key. Our planner empowers you to plan ahead, ensuring a steady flow of engaging content that resonates with your audience and keeps them coming back for more.
3. Unsure Where to Start or What to Prioritize: With so many marketing channels and strategies available, it’s easy to feel lost. Our planner provides a clear roadmap, helping you set priorities and focus on what matters most for your business.
4. Need a Cost-Effective Solution for Effective Marketing: We understand the budget constraints of SMBs. For just $25, our Content Marketing Planner delivers immense value, giving you the tools you need without breaking the bank.
How My Content Marketing Planner Can Help You:
Strategic Planning Made Simple: Calendar views, goal-setting worksheets, and planning sheets ensure a strategic, organized approach to your content marketing efforts.
Idea Generation at Your Fingertips: Overcome content blocks with our brainstorming worksheets, fueling your creativity and helping you discover fresh, engaging ideas for your audience.
Focus on Benefits, Not Just Features: Our planner guides you to focus on addressing your audience’s pain points, ensuring your content speaks directly to their needs, building stronger connections.
Invest in Your Success:
At just $25, our Content Marketing Planner is an affordable investment in the growth and success of your business. But it doesn’t stop there. For those ready to take their strategy to the next level, personalized 1:1 training and consulting services are available, ensuring you receive tailored guidance for your unique business needs.
Empower your marketing efforts today. Take the first step towards a more organized, effective content strategy that drives results.
Read What’s In The Content Marketing Planner
Digital, Printable Downloaded Content Marketing Planner
It will not only provide you with a clean, easy-to-use calendar to schedule out a year’s worth of content, but also give you a structured and organized place to brainstorm ideas for your blog. From individual blog posts all the way to influencer campaigns. All of which is downloadable and printable on-demand, and comes free with the printed version!
This entire set of worksheets enables the planning you need, and the overview you deserve.
With your purchase you will receive:
- Cover Page
- Content Marketing Planner Guide
- How To Make This Year Your Best Year
- Content Goal Setting
- Last Year’s Goals & Accomplishments
- Reflect & Improve
- Long-Term Goals for the Year
- Monthly Content Goals (12)
- Writing & Growing
- Keyword Brainstorming [NEW!]
- Keyword Research [NEW!]
- Content Pyramid Worksheet [NEW!]
- Audience Worksheet (3) [NEW!]
- Monthly Theme Brainstorming
- Content Topic Brainstorming
- Content Writing Guide (12)
- Content To Do List
- Weekly To Do List (52)
- Monthly Calendars for meetings and other reminders (12)
- Monthly Editorial Calendars for content and other activities (12)
- Event Connections Page
- Influencer Planning
- Usernames & Passwords
- Affiliate Programs
- Monthly Expense Pages (12)
- Monthly KPI Tracking Pages (12)
- Monthly Email Campaign Tracker (12)
- Change Log
- Holiday & Event Tracker
- Guest Post Tracker
- Community Promotion Schedule
- Notes & Ideas Pages
The Monthly Editorial Calendars give you space to plan out your content publishing schedule, as well as coordinated social media & email campaigns. And the Goals and Checklists help you remember those important content To Do’s and aspirations. Each monthly worksheet has been designed so that you can start using this planner any time and still get twelve full months of use out of it.
Plus, the entire planner has been updated for easier printing and readability, due to popular demand!
For more information on how you might use all of these blog planning worksheets, refer to How To Use A Content Marketing Planner.
You’ll even be able to track your content metrics and results on key worksheets in order to see where your growth is and plan for improvements.
How The Blog Planner Works
If you’ve never used a Content Marketing Planner, you might be wondering exactly how it works. Do you really write things out and use this to plan your content? In a word, yes! The planner’s calendars and worksheets are designed to be completed – either initially or over time – giving you a resource and guide to refer back to over and over throughout the year.
What follows is a brief explanation of each of the major planner sections and accompanying calendars and worksheets. The planner itself also comes with instructions.
Content Marketing Planner Goal Setting
In the beginning of your blog planner, you’ll find sheets for Last Year’s Goals & Accomplishments and Long Term Goals for the Year. You don’t have to come up with exactly 5 – you can write more or less, and the same is true for improvements. But the point is to give these some thought and write down concrete goals and changes to make. Use the Reflect & Improve page for a bit of journaling about your past year of blogging and content marketing, and your business overall.
One example for an improvement might be to implement HTTPS protocol for your blog if you haven’t already. While a goal might be to create 4 new content upgrades in the coming year to drive more subscribers.
You can use Monthly Content Goals sheets for each month to come up with new, different goals each month, all aligned with your annual content goals and objectives.
Make a point every month to revisit all of these pages to help you keep your goals and achievements in mind!
Content Writing & Growing
Once you have your goals and tasks in mind, it’s time to start thinking creatively about the content you will write and publish.
New this year, we’ve added a series of worksheets to prompt you to think about the audience you’re writing for and the specific keywords you’re using. By developing key audiences, or personas using the Audience Worksheet, you will have a target reader in mind for every piece of content you create. And by using the Keyword Brainstorming and Keyword Research worksheets, you’ll discover exactly what phrases that target audience is searching, the kinds of questions and problems they have, and that will help guide your writing.
You then have a Monthly Theme Brainstorming worksheet so that you can consider creating comprehensive messaging for the entire calendar year. This will help not only your blogging schedule, but also social media and marketing overall.
The Content Writing Guide is a really helpful sheet that will guide you through the vetting process of a new post idea. Instead of just writing up whatever article ideas come to us, this brainstorming guide makes you think about what kind of post you’re going to write, when you plan to publish it, what’s interesting about it, and so on. You can jot down any specific ideas for the article you might have, as well as To Do items.
For instance, if you were thinking about writing an article about how to make money with a blog, you might want to gather some insights from some blogging influencers and include them as quotes within the article. So that might be an Idea, or even a To Do item.
That sheet is for specific article ideas that you want to flesh out. For more general brainstorming – quickly generating a number of post ideas – use the Content Topic Brainstorming sheet.
As you research keywords and develop audiences, you will spend a lot of time going back and forth among these sheets planning out all of the content that you can potentially create, and that’s where the Content Pyramid Worksheets come into play. A Content Pyramid is a tactic for creating and prioritizing blog content with the goal of achieving a high search engine ranking for a very specific keyword phrase that you’ve researched and determined will be profitable for your business. When you’ve identified a keyword and the key piece of content you need at the top of that pyramid, you can note it as one of the three pyramids available on that worksheet and start to fill in relevant blog posts and other pieces of content below it as you brainstorm them.
For example, if I wanted this page to be the #1 Google result for “content marketing planner” I would start a Content Pyramid with that phrase and this page at the top. As I researched the issues my target audience was experiencing, the questions they have, and started to come up with ideas for blog posts related to “content marketing planner”, I would create writing guides for each and note them on the Content Pyramid Worksheet accordingly. This would help me visualize which content pieces are the most important for me to create first!
Content Marketing Planner Tasks
I’ve included a Content To Do List planner page to give you one place to track all of those things you know you need to do, or that you discover over time. Any improvements you note in your goal planning should be copied here, as well as any other tasks you have on your plate or want to tackle. In the coming year, you can then set aside a little time each week to work through these items.
Similarly, I’ve included Weekly To Do List worksheets which you can use for more detailed and scheduled work.
Content Marketing Planner Calendaring
The Monthly Calendar planner pages give you a place to note major events, meetings, create plans, and so on. They’re now designed so that you can customize each worksheet for whatever month you wish, allowing you to start using your new planner immediately, no matter what month or year it is, and get a full twelve months of use out of it!
The Monthly Editorial Calendar, which your planner includes twelve of, is particularly useful.
With these sheets you can plan out when you’re going to publish specific pieces of content and see at a high level how those can work to support each other. You can then also incorporate specific social media posts, webinars, Live Videos, content / product releases, contests and many other kinds of activities to create an overarching message.
Again, this is hard when you’re just publishing one post at a time and not thinking ahead to what the rest of the month and year are going to look like. But when you have a plan, you can support those activities and create an amazing impact on your audience.
Suppose, for example, you want to build your authority on a particular topic. Publishing a blog post is nice, but if you spend a whole month talking about that particular topic, supported by four blog posts, numerous social posts, and other activities, I guarantee your audience will see you as an expert by the end of that period.
In political campaigns, we call that “sticking to message,” and it’s a technique you can apply weekly or monthly as you see fit.
Content Marketing Planner Organization
Next is a series of worksheets designed to help you organize both your content and your business. For instance, the Contacts sheet is particularly useful for keeping track of other content creators and colleagues in your niche.
The next sheet is one of my favorites and, again, one that I wish I would have had years ago – a designated place to note all those details from the wonderful people you’ve met at networking events!
Whether it’s a local chamber meeting or a huge conference like Content Marketing World, you’re going to begin to meet other people that you’ll want to stay in touch with. But since these are offline meetings and not LinkedIn Connections, you have to make an effort to organize and do something with those contacts and contact details. Exchanging business cards is great, but I’ve found stacks of business cards to be too easily lost or dismissed.
You can also opt to supplement your written Contacts sheets with laminated business card holders designed for 3-ring binders, if you tend to get a lot of business cards and like keeping them.
As you begin to meet more people, both online and off, some of those people will be influencers in your niche. It’s important to carefully consider how you can best build relationships with those individuals and keep track of how those develop. I do recommend being open to any number of possible directions and activities.
Usernames & Passwords
The Usernames & Passwords sheet is a sensitive one. You must carefully consider your own situation and where it might be safest to store your usernames and passwords. If, like me, you work from a home office, a sheet like this, within the middle of a planner, isn’t easily found, and would not be susceptible to online thieves.
Next, you have an opportunity to begin filling in your affiliate program relationships. Again, just as with the calendar, the act of filling this out will help you far more than just giving you some place to list them. Seeing them all in one place may help you visualize how they do or do not overlap, work together, and even generate ideas on how you might further promote those affiliate products.
Sponsors & Advertisers
Similarly, your Sponsors sheet will help you track your paying advertisers, as well as potentially inspire new collaboration or cooperative activities.
While it’s nice to track all of the revenue coming in from our content marketing activities, it’s also important to be realistic about our revenue and track our expenses at the same time. These will likely include domain name renewal and hosting, as well as any premium themes and plugins, and other services. The sheets are designed to be used monthly so for any annual expenses (like your domain), you can either budget the cost across 12 months, or just note it in the month you get billed.
Monthly KPI Tracking
“That which is measured, improves.” That is an axiom that every content creator should memorize.
If you pay attention to “key performance indicators” (KPI) for your content on a daily, weekly, monthly basis, you will soon get a sense for how well aspects of your marketing are working and begin to think about ways to improve them.
For instance, because I pay attention to which of my past articles continue to bring in new readers every day, I was able to discern that my readers are really interested in learning about LinkedIn. That knowledge empowered me to create a new digital webinar and offer specifically about LinkedIn which has been 10X more effective than my previous offers.
The Monthly KPI Tracking sheet is a convenient place to note each month’s metrics for your content and business so that you’re forcing yourself to monitor them, as well as give you an easy way to flip through and compare past months.
I’ve pre-filled lines for Unique Visitors, Pageviews, Bounce Rate, Avg. Time on Site, Organic Google Referrals, Social Media Referrals, New Subscribers, Email Referrals, and Total Revenue. Plus you have more lines available to add other metrics that are important to you (i.e. Facebook Fan Growth).
Monthly Email Campaign Tracker
I like to use the Monthly Email Campaign Tracker initially to plan out campaigns, and then after the fact to record their performance. Just as with our editorial calendar, it’s powerful and effective to concentrate on a single message (topic) for a given period of time so that each individual post and email can build on the last.
Trust me, the shotgun approach of writing or emailing about whatever comes to mind just doesn’t work as well.
After each campaign you can note details like Opens, Clicks and Unsubscribes. While most every email marketing solution has that data, it’s not always readily available, or easily compared to other campaigns. If you are diligent about documenting the performance of every email campaign, you’ll see trends develop and be able to respond to them far more quickly.
Have you ever noticed that suddenly your site started to get more (or less) traffic, but you couldn’t recall what you might have changed to have that result?
The Change Log will help you with that.
Every time you make a chance or improvement to your blog, just write it down here. You don’t have to go into detail – just enough to jog your memory.
Also note that there is one line per date and change. That’s deliberate. If you’re working on anything which might impact SEO or usability, it’s best to effect one change at a time and then allow some time for any benefits or repercussions to show up. If you make 5 changes in a day and then, a week later, notice that your Google traffic has dipped, you’ll have no idea which of those changes was the culprit, or if perhaps it was all 5 together.
Implement and record one change at a time and use the log to help you identify what’s worked or hasn’t for your blog.
Holiday & Event Tracker
This worksheet gives you a great place to collect all of this year’s important dates for easy reference.
These might be key holidays or industry events or National days of observance that are important to you!
Guest Post Planner
One of the best techniques a business can use for expanding his or her audience is to publish great guest posts on other people’s blogs. The Guest Post Planner will help you document and track the major blogs and publications that you identify for potential publishing.
Community Promotion Schedule
Communities like LinkedIn or Facebook Groups are terrific places to connect with other people who share mutual interests, which means they’re often filled with likely readers of your latest blog posts. However, each Group has their own set of rules and permissions. Pat Flynn, for instance, allows members to share their latest posts and promotions only on Fridays as a comment on his invitation post. The Promotion Schedule will help you track which Groups you can post in, when.
Content Marketing Planner Notes & Ideas
If, like me, you need to write down whatever ideas come to you if you’re to have any hope of remembering them in the future, these pages are for you. Print as many as you need, and use them liberally.
Content Marketing Planner Wrap Up
Whether you use this Content Marketing Planner or one you put together yourself, the key is to PLAN and then document the results of your activities. My planner gives you a structured way to do that.
If you haven’t yet ordered The Content Marketing Planner, it’s time to get started!
Digital, Printable Downloaded Blog Planner