Blog Promotionology, The Art & Science of Blog Promotion
The Only Checklist You’ll Ever Need On How To Promote Your Blog Posts
There are some who suggest that when you’re comparing your time spent writing blog posts with your time spent promoting blog posts, it should be an 80/20 ratio, with the bulk of your time spent getting that post out in front of more and more people.
Honestly, I don’t subscribe to that.
While there is a long list of promotional techniques that I use, and even more that I don’t personally employ, the actual time spent is typically 1/2 to 1/3 that of the actual writing.
In other words, I focus more on creating great content than trying to promote it.
Yet if you do some searches or ask some people, you’ll see me and my content everywhere. Why is that?
It’s because I’m thorough. It’s not enough for me to share to the top three or four social networks. I need to share to many, many social networks and social directories, and I need to re-share that content as often as my audience and the platform accepts.
And I employ a variety of tools and techniques to make sure my best content continues to resurface to new readers and followers.
Grab this entire guide as a free eBook PLUS a free printable Checklist for promoting your blog posts!
I wrote about this topic a few years ago and it’s been one of my most popular posts. I’ve edited and updated it, but felt it was time to give the topic a new post and new format and and even more thorough explanation. I’ll be including my own techniques just as before, but updated with current potential. And I’ll also include a number of additional platforms to share to that I might not personally but might make sense for you, as well as techniques that I’m using to promote blog posts beyond social media sharing.
We will cover:
- Welcome to Blog Promotionology 101
- Blog Promotionology 101 – Prerequisites
- Blog Promotionology 101 – Lab Equipment Needed
- How To Promote Blog Posts Like Mike Allton
- Other Blog Post Promotion Techniques and Platforms
- Paid Blog Promotion
- Influencer Marketing
- Repurposing Blog Posts
- Syndicating Blog Posts
- Blog Post Promotion Checklist