In this content marketing series, I am interviewing some of the most amazing bloggers and content creators, and digging into their preferences and processes so that we can all learn from their example.
Today’s interview is with an extremely prolific writer and blogger, Ryan Biddulph. Ryan is the founder of Blogging From Paradise where, just as the name suggests, he shares his wisdom and experience creating blog content from beaches and islands around the world. For many, he’s living the dream, and the best part is he’s willing to share exactly how and what he does.
Ryan is open and caring, and I can’t wait to share his insights with you, so let’s dive in.
What’s your poison? Blog or Video or Podcast? Why?
What has been your most successful piece of content marketing, and why? (Include link please!)
The reason why it became the most successful was because it ranks on page 1 position 1 on Google for a blogging keyword and it nabbed featured snippets. Toss in the fact that the post outranked some heavy hitter blogs and brands and it seems to be my most successful piece of content.
I drilled down, added oodles of details, published an in-depth piece and also chose a less competitive, longtail keyword.
I also did not attach to getting the post ranked; naturally, I did a good job because I did not concern myself with attaining any specific outcome, save helping solve a pressing problem suffered by my readers.
How do you streamline your content creation process for efficiency and excellence?
I currently publish 1 post weekly and update one post weekly. Lessening my content creation workload automatically streamlined the process.
I also give myself ample time to do a thorough job in order to publish valued content. Hurrying the process turns potentially excellent content into a mediocre offering. Slowing down the process lets you do a smash up job.
Efficiency-wise, I only publish content my readers bring to me in the form of their problems. This ensures I potentially hit the mark every time. Writing a detailed piece guarantees I efficiently create content because value plus solving reader needs is about as effective as you can get.
Follow-up Question from Mike: Can you elaborate on that for a moment? Who are your readers, exactly? Other bloggers or businesses who use blogs? What kinds of problems do they bring you?
My readers are bloggers who bring me the common problems of driving traffic and blogging profits. Listening to their needs allows me to publish content attractive to this lot. As for their problems, one simple look at any prominent blogging tips blog reveals common issues for greater exploring, if you currently have no readers or lack reader feedback.
Where do you get your ideas for content marketing?
– ask readers about their problems
– use semantic search on Google to find long tail keywords
– pay close attention to top blogging tips blogs
If my readers, Google users and top bloggers in my niche offer up these topics I would be wise to listen to them.
RELATED: The Ultimate Blog Planner
How do you, how do we put it… make money off this stuff?
The biggest factor in making money is publishing detailed, in-depth, valuable content for free. Doing so earns reader trust. Trusting readers effortlessly, seamlessly and easily buy your stuff and click your ads and hire you.
As for income channels I;
– write and self-publish eBooks
– convert the eBooks to audio books
– convert the eBooks to paperbacks
– create courses
– engage in affiliate marketing
These are my main channels now but I cannot stress enough how money almost exclusively comes from helping people for free, with valued content, to earn their trust. Income streams are just receiving channels allowing in money in response to the trust you earned with your free, in-depth, detailed content.
What would you say has been a defining moment in your career as a content creator?
Every time I publish a new blog post is an important, defining moment because every time I help bloggers with their problems I potentially impact their lives.
I treat content creation with reverence, love and compassion. Writing and publishing one post can change many lives if you do so with love, empathy and a willingness to be generous with your time and talents.
When it comes to content creation over the next year, what are your plans and intentions?
I will continue to optimize all posts for Google while listening to reader problems, observing semantic search results and eyeing top bloggers in the blogging tips niche.
Who is your favorite content creator and why?
Darren Rowse is one of my favorites for his simple, practical style.
What’s the one takeaway you want to impart on someone who, let’s say, is a blogging or content marketing n00b. 🙂
You better love blogging, have a passion for blogging and have oodles of fun blogging because you will be blogging for 1000’s and 1000’s of hours – blogging the right way – before going pro.
Blogging mainly for fun as you solve a pressing reader problem anchors you during uncomfortable moments when you face deep or subtle fears.
Never blog for money or fame because you lose your motivator 100% of the time. Money and fame only comes to bloggers who put in 5,000 to 10,000 plus hours spanning years, blogging generously, patiently and persistently.
#CoolContentCreators Interview Series
- How Andy Crestodina Excels At Content Creation
- How Chris Brogan Never Runs Out Of Content Ideas
- How Jenn Herman Built Her Authority and Reputation With Content
- How Guy Kawasaki Fuels A Successful Podcast With Content
- How Jay Baer Spins Ideas Into Blog Posts, Speeches and Books
- How Ann Handley Consistently Writes With Confidence
- How Melanie Deziel Builds Successful Content Systems
- How Kate Bradley Chernis Powers Content Marketing With AI
- How Ryan Biddulph Succeeds at Content Marketing From The Beach
- How Mark Schaefer Uses Content Marketing To Establish Authority
Don’t want to miss the next content creator interview? Subscribe to the Blogging Brute Newsletter. And if you know someone else we should interview next, let us know in the comments below!