Most bloggers share proven, sound promotion techniques.
From guest posting, to promoting other bloggers on your blog, to genuine blog commenting, you can promote yourself and your blog seamlessly by helping people and bonding with fellow bloggers.
One blog promotion technique rarely finds such helpful lists though.
Do a smash up job targeting, writing and presenting posts on *your* blog.
Bloggers tend to focus offsite when the easiest way to gain passive (from your perspective) promotion is through organic sharing.
How it works: readers enjoy your posts and share via social media or their blogs.
You do mindful work on the front end and see increasing passive promotion after you publish posts.
This strategy works twofold; if you optimize posts for SEO you gain sugary sweet, passive, targeted Google promotion. Googlers enjoy your read and promote to their tribes. But even better; you see an amplified effect after you share your blog offsite, through social media, your email list and via blog sharing tribes.
If you do a genuinely good job writing a blog post, the post does a fabulous job promoting itself. Imagine spinning a top. Give it one big twist, and it spins for a long time. Every once in a while you tap it to keep the spinning momentum going. Write and publish a dazzling post to get massive sharing momentum built up organically. From there, promote a little bit here and there – like lightly tapping the top – to keep traffic, profits and exposure flowing.
Let’s dive in to the 3 core elements of writing a valuable post that does an excellent job promoting itself through organic, passive reader sharing.
Note; I advise you to promote your blog posts through offsite methods. Just know that doing a super job creating the post expands your reach exponentially as you actively promote your blog.
People share what they love.
People love clear solutions to their clear problems. Another crowd shares specific inspiration goading them to live their dreams.
Pick one topic for your blog. Be a specialist, not a generalist, to build credibility in one niche. Credible bloggers publish more share-worthy content because you build up a loyal, loving tribe who sees you as to the go-to guy or gal in your nice.
Ok; do you have your topic? Good. Only write and publish posts designed to solve common problems in your specific niche. Pick appealing titles to entice readers. Add numbers to titles, craft “how to” titles and ask pressing questions to pique reader interest.
Do not overthink it. Readers want to know how to do specific stuff in your niche of choice. Or perhaps people crave the answer to some daunting question.
Stay on niche and stay on topic for every blog post title. Set the table of expectation to prime the passive sharing pump.
This is the meat and potatoes tip for promoting your blog without actively promoting your blog.
Write a helpful, thorough blog post designed to solve reader problems. Consider aiming for 800-2000 words or more to both satiate readers and the Google gods. Do keep in mind that stretching out blog posts to reach a longer word count does nothing for increasing organic promotion via your readers. People love a clear, concise post but care not for a bloated snooze fest.
Drill down to beef up your post. I write 800 word posts on my blog but know Mike goes more in-depth on Blogging Brute. I simply create an outline but drill down deeper and deeper to flesh out specific points in the blog post.
H2 headers and bolded headers are your friends in this regard. More on both later.
Kick back, relax, and allow words to flow. Give readers someone to promote with pride. Write them a blog post they can’t refuse….to share. Visualize yourself in your follower’s shoes. You picked a pressing topic and aligned with your niche. Allow your knowledge to flow. Expand on your answer. Let ideas flow.
Think practical. No matter your niche, most humans query topics to figure out how to do something. Share simple practical tips to help your community towards that end.
Remember guys; if people read and enjoy your post and it solves their pressing problem they will gladly promote the post for you via a Facebook Share, Retweet or mention on their blog.
Presentation factors into organic promotion because making it easy to read and promote a post increases passive sharing.
Begin with the blog post format. Write short, punchy sentences. Package into short paragraphs to create easy to scan content. People enjoy reading easy to scan and easier to digest posts on their mobile devices. Even laptop users prefer simple to process content from a formatting perspective.
Use the aforementioned H2 headers and bolded text to create tempo to the reading experience. Think of headers and bolded texts as pauses. People read for a little bit then pause and shift gears at any header or bolded text.
Short, punchy sentences and shorter paragraphs give readers a chance to breathe. Have you ever read a run on sentence or paragraph? It feels like you are running out of breath, right? Avoid the run ons by presenting posts in clear, crisp formatting fashion.
Post prominent social sharing buttons to facilitate social sharing. Gain retweets and Facebook Shares easily by making it simple to find and click on a sharing button. Make sure social share buttons appear in a high profile spot on mobile devices. Test on your laptop and phone for a starter but check on various platforms to ensure you gain social sharing traction on a variety of devices.
RELATED: How To Promote Blog Posts
Check Your Energy
Mike makes his posts so easy to share because he emits a playful, detached, entertaining energy through his blog. Any helpful post including Star Wars or Indiana Jones GIFs needs to be shared freely.
Let go straining and striving. Blog from a relaxed, calm, confident space. Readers seek peace and calm in an often chaotic world. Give them a fun, enjoyable, safe haven via your blog and chill energy to boost organic shares pronto.
Do a Fabulous Job Onsite to Let Your Blog Promote Itself
Focus on home base.
You don’t need to mindlessly and hurriedly promote your blog for hours on end to drive traffic and profits. Do a smash up job onsite and readers will promote your blog posts around the clock. Organic, passive reader promotion frees you up to enjoy the work at home lifestyle with all of its sweet spoils.
As you promote your blog offsite you may as well allow your blog posts to promote themselves, right?
About Ryan Biddulph
Ryan Biddulph helps you build a successful blog at Blogging From Paradise.