Craft Content Your Audience Craves – And Converts!
|Structure Your Content||Blog Better & Faster||Measure Your Success|
Did you know that the average first-page result on Google contains 1,890 words?
And that corresponds with the fact that high-quality content and link building are the two most important signals used by Google to rank your website for search.
Which means that, despite the rise of video on social mediums, there’s never been a more important time to regularly publish valuable content to your website – content that will simultaneously rank well in Google and serve to educate and convert readers into customers.
But how do you do that? Do you just keep publishing blog post after blog post every week until magically you start to see results?
Clearly not. If you’ve been blogging for any amount of time at all you know that it’s a real struggle to see results.
This 10-session blogging course is going to help you with that.
I’m Mike Allton – often referred to as the Blogging Brute – and I will be your instructor and drill sergeant. If we haven’t met before, I am an award-winning blogger, author and speaker. I’ve served as CMO, co-founded an amazing private membership group, and currently work at Agorapulse as Brand Evangelist.
During this training, I will be distilling everything I’ve learned through study and experience about blogging and content marketing. This is going to be intense, and extremely rewarding. Each session we’re going to unpack a particular topic in a video session.
In between sessions, you have lifetime access to a private group to be able to ask questions and share progress. Resources and recommendations will be shared regularly!
Which means, by the end of this blogging training you will:
- Have a firm content plan in place for the coming year and beyond for your blog.
- Overcome your trepidations about blogging and be comfortable publishing and promoting content.
- Know how to craft and polish blog posts to interest readers, and keep them reading all the way to the end.
- Understand your options for making money from a blog and be on your way toward additional revenue streams.
- Be familiar with advanced techniques for growing your audience and extending your influence.
Lifetime Access: $97
I am really enjoying this class. I have studied blogging (though failed in the execution) for the last several years but this is the first time I’ve felt like I can get answers to my questions and the feedback that I needed to move forward. I am incredibly grateful that I found you last year. Again, thank you!
~ Sarah Scott, Blogging Bootcamp Student
What's Included In This Blogging Course?
BLOGGING TOPICS COVERED
How To Structure Content for Traffic, Leads & Sales
The first blogging module lays the groundwork for your entire blog and content marketing strategy by introducing you to key concepts critical to your blog’s success. You’ll learn to map specific pieces of content to specific stages of your customer’s journey, and create a plan for publishing and organizing that content. The end result will be a content marketing strategy that leads to increased search engine traffic, and provides a viable funnel for your prospects to convert into sales.
How To Come Up With And Brainstorm Blog Ideas
The second module of this blog training shares my unique system for coming up with and tracking content ideas: The Blogger’s MindsetTM. During this part of the course, you will be introduced to the tools and processes I use to make sure that I never run out of ideas for new blog posts. You will also learn more about the different kinds of content you can and should create for different stages of a customer’s journey, as well as countless sources for blog post ideas.
How To Spend Less Time Writing And Still Write Better
With the average blog post taking nearly four hours to write, it’s likely one of the mightiest challenges facing bloggers and content marketers today. How do you find the time to create new pieces of content at least once a week? The third module of our blogging course attacks that issue head-on by sharing techniques and tactics that will save you time, and make sure that the time you do spend writing is well spent.
How To Optimize Blog Posts for Peak Performance
The fourth module of training dives into how we format and enhance each blog post specifically in order to pique reader’s interest and keep them engaged and reading, all the way to the end. In addition to optimizing for readers, we’ll also review tactics designed to ensure that each and every blog post converts in some way, whether that’s to an actual business result, or leading the reader deeper into your funnel. Our optimization efforts will also improve blog performance which helps SEO.
How To Promote Blog Posts For Greater Visibility
The fifth module of this blogging course covers every aspect of blog promotion. From social media to email, from apps to services, you’re going to receive a deep understanding of where and how to share each and every new piece of content. This initial burst of activity and visibility can bring hundreds of interested readers to your blog post who, in turn, can share and promote it to their respective audiences.
How To Use Blog Content To Make Real Money
Unless you’re simply blogging for fun, one of the most critical results for any blog is to drive business revenue. This sixth module in the blogging bootcamp will review every way that you can earn money from your blog, from advertising to selling services, from affiliate programs and eCommerce, and help you understand the nuance of each. When should you monetize your blog? How long will it take to make money? How much money can you expect to earn? All of these questions and more will be answered during this training.
How To Optimize Your Blog For Search Engines
The seventh module of the blog course is the most highly anticipated of all. No matter what your goals and hopes are, every writer and blogger seeks to gain more organic search traffic and this is where you’ll learn how. Building on all of the previous courses and training, this particular session will give you the tools and tactics you need to ensure that week after week, month after month, your blog gets increasingly more organic search traffic.
How To Leverage Other People’s Audiences To Grow Yours
The fact is, we all begin our blog and business with an audience of zero. Yet it’s also a fact that other bloggers and businesses in our niche may have already established audiences. In this eighth blog training module, we’re going to talk about how to find and identify influencers and potential partners in our respective industries, and uncover how to leverage them. You will learn exactly how to implement techniques like guest blogging and influencer marketing to get your blog content in front of a much wider audience of potential customers.
How To Repurpose Content To Reach New Audiences and Opportunities
The ninth training module demonstrates how the successful blogger can take their written content and turn it into other kinds of content and publish to other mediums to reach even larger audiences. You will learn how to repurpose the blog content you’ve worked so hard to create and turn it into live videos, recorded videos, webinars, courses, books & eBooks, podcasts and more. This important course will help you leverage the hours you put into creating 10X content!
How To Create… And Conquer… Long Term Plans For Your Blog
Finally, the tenth blog training session will be all about the future – yet will start by reviewing the past. We’ll make sure you leave this blogging bootcamp with a firm understanding of every tactic, every principle outlined above, and then turn our eyes to the future. How do you plan your blog content week by week, month by year? How do you coordinate social strategy and email marketing? How do you accommodate holidays and execute successful sales and launch campaigns? All of that and more will be covered in our final session.
Each module includes a prepared presentation – typically 30 – 60 minutes in length – which includes both the video and transcript for both learning styles, and regular live video Q&A sessions with me!
BONUS BLOGGING TRAINING MODULES
Gain instant access to a dozen more additional training videos to help you learn blogging, with more added regularly, such as:
- The Three Types of Blog Posts
- How to Determine a Publishing Schedule
- How to Get Blogging Inspiration
- How to Find Your Voice
- How to Write Better Blog Post Titles
- How to Encourage Comments & Post Engagement
- How to Share Old Posts
- How to Revive Old Posts
- How to Explore Guest Blogging
- How to Make Use of RSS Feeds
PRIVATE BLOGGING SUPPORT & TRAINING GROUP
In addition to the on demand and instant-access video training, you get access to a private group. Not only can you post questions to me there, you can share your latest blog posts and results, network with peers and other bloggers, and take advantage of virtual office hours, guest expert training, and more.
CONTENT MARKETING WORKBOOK
You will also receive a complimentary copy of my Content Marketing Workbook, the downloadable guide that I offer to my Content Marketing Workshop students. It has key worksheets and planning elements that we will reference often in our training sessions, including:
- Keyword Brainstorming Worksheet
- Keyword Research Worksheet
- Content Pyramid Worksheet
- Audience Worksheet
- Blogging Theme Worksheet
- Blog Post Topic Brainstorming Worksheet
- Blog Post Worksheet
- Amplification Worksheet
- Email Campaign Brainstorming Worksheet
- Influencer Brainstorming Worksheet
THE ULTIMATE BLOGGING PLANNER
And, finally, to make extra sure you are on the right path for the coming year, I’m throwing in a complimentary digital copy of The Blogging Planner that’s helped thousands of other bloggers! I will show you how to use the planner throughout the bootcamp and leave you armed and ready to create the successful blog you’ve always wanted. It includes:
- Blogging Planner Guide
- How To Make This Year Your Blog’s Best Year
- Blogging Goal Setting
- Last Year’s Goals & Accomplishments
- Reflect & Improve
- Long-Term Goals for the Year
- Monthly Blogging Goals (12)
- Writing & Growing
- Monthly Theme Brainstorming
- Blog Post Topic Brainstorming
- Blog Post Writing Guide (12)
- Blog To Do List
- Weekly To Do List (52)
- Year-At-A-Glance Calendar [UPDATED!]
- Monthly Calendars for each month (for meetings and other reminders) [UPDATED!]
- Monthly Editorial Calendars for each month (for posts and other activities) [UPDATED!]
- Event Connections Page
- Influencer Planning
- Usernames & Passwords
- Affiliate Programs
- Monthly Expense Pages (12)
- Monthly KPI Tracking Pages (12)
- Monthly Email Campaign Tracker (12)
- Change Log
- Holiday & Event Tracker
- Notes & Ideas Pages
Throughout each and every blog training session, key worksheets within the Content Marketing Workbook and The Blogging Planner will be referenced and explained so that you are fully equipped to make the most of your training and free assets.
Bottom line? If you want to get a head start on your content marketing efforts and make sure that this year is a huge year for you, this bootcamp is for you. Particularly if you’ve considered hiring me or someone else to train you!
When I accept a consulting client today, the starting rate is $250 per hour. Even my base math skills can see that 10 hours of training plus on-demand group support would cost at least $2500!
But of course I am not going to charge you that much. I want to help you and I honestly love teaching, but the other truth here is that my time is limited. I cannot take on a dozen new clients in the new year – I wouldn’t be able to schedule that many consulting hours and still keep on top of my duties at Agorapulse. What I can do however is carve out time for group instruction.
Lifetime Access: $97
Here’s taste of what you can expect:
Who Is This Blogging Course For?
This training is designed to be of great value to both beginner and intermediate bloggers alike. It’s also designed to help both bloggers and content marketers.
Whether you’re blogging for a side hustle or full time income, or looking to use content and blogging as a way to market your business, this training is for you.
Past students have included real estate agents, consultants, writers, educators, marketers, entrepreneurs… even a comic book store owner.
If you want to be able to use blog content to fuel actual business results – whatever those results might be – you will benefit from the Blogging Bootcamp!
Blogging Bootcamp F.A.Q.
Q: How is the blogging training delivered?
A: All 10 video blogging courses are available within the training online, along with additional resources like the planner and workbook, and supplemental video trainings. Additionally, regular live video Q&A sessions – Office Hours – are held to give you every opportunity to learn and get the help you need. Once you enroll, direct access to the training is emailed to you immediately, along with an invitation to join the group.
Q: Are topics assigned or do we choose our own topics to write about?
A: During the first two sessions of this blogging course, you’ll spend time researching keywords and creating a plan for your content. After that, you will write content specifically for your business on topics that you and your audience care about. By the end of the bootcamp, you’ll have a solid Content Marketing plan in place, and be on your way toward a consistent publishing schedule!
Q: Where will the group be?
A: You will be invited to join a private Facebook Group where you can post updates, ask questions, and engage with your fellow students. You’re also welcome to leave comments and questions within the modules of the blogging course, so use of Facebook is not required.
Got more questions or concerns? Feel free to email me at email@example.com. Looking forward to seeing you in the Blogging Bootcamp, A Blogging Course By The Blogging Brute.
Lifetime Access: $97