Blogging is one of the most popular ways to create content online, but Blogging and Content Marketing are two very different things. Blogging, at its core, is simply publishing content regularly on your own website or blog, while Content Marketing involves the creation and sharing of valuable, relevant, interesting, and trustworthy content designed to drive sales and business goals.
But both are about creating content, so what’s the difference, and why should we care?
That’s what we’re going to explore here.
What Are The Benefits Of Blogging?
Blogging is a great way to express your opinions and share them with the world. Blog posts tend to be a very personal form of content, as you write about what’s important in your life and talk openly about things that matter to you. Blogging can be an extremely rewarding experience for many different reasons- some benefits may include:
– Feeling like you’re doing something tangible
– Having an outlet where people can get a new perspective on things
– Gaining instant feedback from others who read your blog post or comment on it
Blogging is also fantastic because there are no restrictions when it comes to topics. You don’t have to worry about breaking any rules or being censored by anyone else (unless, of course, they find out). Bloggers are in charge of what they write about and don’t have to worry about anything else.
– Blogging can be an inexpensive way to reach your target market
– You have complete control over the content you publish and when that content gets published
– Blog posts are easy to update, add photos/media, or make changes without requiring a rework of the entire page like traditional webpages
Bloggers get instant feedback about what people think of articles which makes it easier to improve upon future posts as well as learn more about what people want to read. Blogging also can be done in your own free time so you aren’t spending hours on end working up information that may not even be profitable! Bloggers can make money through advertising and affiliate links without needing a lot of traffic which makes blogging one of the most profitable content marketing strategies. Bloggers can make money blogging which is invaluable for those who want to work from the comfort of home.
What Are The Benefits Of Content Marketing?
Content Marketing is another way to create content online for businesses or brands you represent (or your own). Content marketing can be a great opportunity because it doesn’t necessarily require the same time commitment as full-time blogging does- instead, you just need to come up with ideas on how best to use content to achieve certain goals.
Content Marketing is an excellent way for businesses or brands to establish relationships with their customers. Content helps educate prospects while building trust and credibility as well. It also gives companies insight into customer preferences so they know how best to market themselves successfully! Blogs that are used for content marketing tend to be less personable than those written by bloggers because they’re usually “branded”, meaning they need to represent the company’s image instead of being solely based on opinions from one individual. This isn’t to say that they can’t be written in a personal way, just that it’s not necessary.
The Difference Between Blogging And Content Marketing
As you can see, Blogging is great because it provides many benefits such as building an audience through their free time. Bloggers don’t need much traffic to profit which means they are less competitive than those with content marketing! Bloggers get feedback about what readers think of articles instantly which makes it easier for them to improve upon future posts or learn more about what people want to read but there are some downfalls too like limited space on blogs and other requirements before starting your blog
Content Marketing has its perks though! Bloggers need to make sure they only publish high-quality posts that readers will love to keep their audiences coming back. Blogs have the potential for mistakes while Content Marketing is more likely to be perfect from the start
Content Marketing requires a lot of time investment to come up with ideas and produce them. Blogging is much less demanding so if you want a way that doesn’t take as much commitment, Blogging may be the right choice for you
The difference between Blogging and Content Marketing is similar to the differences between being an author or journalist- authors write what they want while journalists are limited by guidelines about content.
It’s also important to note that while Blogging is specifically and exclusively written content published in a blog format, Content Marketing has a much wider definition of content. Content Marketing can include:
- White Papers
Furthermore, a comprehensive content marketing strategy includes more than just creating content, it also includes:
- Social media marketing
- Email marketing
- Search engine marketing & optimization
All of which, of course, can and should be integrated into a successful Blogging approach as well, but aren’t necessarily a requirement. For instance, both approaches can benefit from a content pyramid strategy:
RELATED: The Ultimate Blogging Planner for successful blogging and content marketing.
Which Should Businesses Pursue?
You’ll need to decide which is best for your needs based on the goals you have! Blogs are great because they’re inexpensive and easy to update while Content Marketing allows businesses or brands to establish relationships with their customers.
Blogging is best for those who want to work from home, those who are looking for an inexpensive way to promote their business or brand.
Content Marketing is best for companies that want to build relationships with their customers or just want a high-quality post from the beginning.
How Do Businesses Get Better At Blogging Or Content Marketing?
The best way you can learn how to get started with either blogging or content marketing is by signing up for The Blogging Course! Blogging is a great way to build traffic for any purpose and The Blogging Course will give you all the information you need!
The Blogging Course was created to help people learn how best to blog. It dives into topics like:
– How To Start A Blog (i.e., domain names, hosting)
– Topics You Should Write About (i.e., blogging guidelines, niche selection)
– Traffic Building Strategies (i.e., SEO tactics, advertising strategies).
– And Much More!
Learn more about The Blogging Course.
In conclusion, Blogging and Content Marketing both involve creating new content but Blogging tends to focus on personable posts while Content Marketing has an emphasis on business goals. Bloggers get instant feedback whereas with marketers there isn’t always immediate feedback making blogging much better for those who enjoy instant gratification. Blog posts are easier to update because of how easy they are to rearrange and Bloggers can make money from their writing whereas Content Marketers cannot.