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How to Make the Most of Every Piece of Content

This illustrated guide reviews everything from writing to publishing and promoting, to measuring success of content marketing.

THE CONTENT JOURNEY: THE ILLUSTRATED VERSION
How to Make the Most of Every Piece of Content

A unique collaboration… 14 incredibly talented Dribbble designers… 52 original illustrations… the content journey never looked more appealing… 

We thought to try something completely different. We wanted to create a piece of content like no other. A piece of content that is engaging and fun as much as it is informative and insightful.

Not an easy task. Pretty much everything under the content sun has been done. But then we remembered the saying that a picture is worth a thousand words (fun fact: the average word count of top-ranking content [in Google] is between 1,140-1,285 words; source SearchMetrics). What if, we thought, we combine pictures AND words? How much would that be worth?

So here it is – The Content Journey, from creation to conversion, in 52 amazing illustrations. A one-of-a-kind guide for how to make the most of every piece of content you create.

The Content Journey: illustrated by Dribbble designers from around the globe from BrightInfo

Let us know which slide / point was your favorite in the comments below, and be sure to share this deck with your own audiences!

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

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